SEO/SEA COPYWRITING

Having content is good. Having people see it is much better. 

If you want your potential customers to be organically directed to your content, I'll make sure it is optimized for Google search engine based on the keywords your customers actually look for. SEO is the name of the game. 

If you want to give your content a paid push, then I will determine with you how we can advertize your key pages using whichever keywords are relevant. In that case, you want to set up Google Adwords (or SEA, for Search Engine Advertising)

In general, the best strategy is to have a mix of both approaches, to maximize your chances of increasing your visibility.